Growing Your Fashion Brand

''There's this kind of strength that is almost frightening in black women.it is as if a steel rod runs right through the head down to the feet''- Maya Angelou

 As a young african entrepreneur, they've said you can't and you are going to show them that you can and you will.

You might already have some idea about who your target market is, but growing your fashion brand still needs a little bit of added sauce.
Lets look at it this way, lets say you make a very creative design for a customer you know quite well, a single female for example; you might want to try and expand but lets say you cant get across to all the females in nigeria for a start .

When you sit and analyze your market research you might just notice that your creative designs appeals to only some set of girls in a particular place, lets say lekki(i see you're smiling). these people here have a good income statistics(or so we think) and their environment already placed a unique sense of fashion on them/

What we should try and understand is that your design might be loved by more than just females in lagos and each of this group have their own opinion of why they want to wear your work. You know how styles and trends spread fast, summon your inner creativity and make something worth talking about.

You should not ignore marketing and public relations too, create a story behind your brand and sell that story to the media, our girls are quite social down here. you might just go from 0 to 100 real quick.

Always put in your very best to any cloth you make for whoever is going to showcase your designs, people just have eyes for beautiful things, add value to it and make it stand out(innovation). how can you achieve this? maybe you should just create a certain type of signature.. what fabric do you use the most? is it distinct? that alone can make you stand out.

The creative  effort you put into your work, trying to make it unique and different will go a very long way too..

Aspire to inspire before you expire, prove them wrong. if opportunity does not knock,build a door! don't forget to share and drop your comments.. God bless you